Inspired by Biblical Noah’s ark, it offers knowledge to the selected 500 in the region.

ARK is branded educational experience that involves all human senses.

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Martin Lindstrom is world’s leading expert on brand and multi billion business building.
What makes him so cool?

Voted #1 brand guru
Author of 4 TIME’s bestselling books
#36 on Thinkers 50 global management leaders of 2017
#5 on LinkedIn Top Voices Marketing & Social media for 2017
Collaborated with Phillip Cotler

1994 | The future of brand building would happen almost entirely online. That year, the www is invented.
1997 | Every retailer would have both an offline and online arm, called a clicks mortar strategy.
2003 | Consumers of the future will become a personal brand-and will craft their public appearances online, buy ads, and even create their own merchandising lines.
Language of the conference: English
  • 11:00 - 12:30 In search of DESIRE
  • 12:30 - 12:50 Coffee break
  • 12:50 - 14:20 How a secret password created a retail revolution
  • 14:20 - 15:05 Lunch break
  • 15:05 - 16:50 Social media is the new bedroom wall
  • 16:50 - 17:10 Coffee break
  • 17:10 - 18:55 21st century roadmap for building brands

ARK is boarding now!
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ARK passengers seats boarded:

39 / 500
Branded Experience
ARK features 5 branded senses inspired by Martin’s book Brand Sense.
ARK will be held at MADLENIANUM Opera & Theatre. Both stand for culture, education, art and quality.
Glavna 32, Zemun
11080 Belgrade
Organizer - bea
ARK is organized by Branding Experts Association (BEA). BEA is nonprofit association of young marketing and branding talents that aims to create world class projects from Serbia and prove that young people do not need to leave Serbia to succeed. We just need to work together to create amazing, beautiful projects that make us proud.
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